
Desk of Contents[Hide][Show]
Years in the past, I began making my very own private care merchandise as a result of I couldn’t discover ones with clear components that labored effectively. I made pure toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.
As I shared these recipes, many individuals requested if it was potential to purchase them as a substitute of constructing them. These do-it-yourself variations had been efficient and pure however time-consuming to make. As well as, most of the components had been onerous to search out or costly to purchase when solely a small amount was wanted for a recipe.
Pure Toothpaste and Haircare… That Works!
Just a few years in the past, I seen a development. Lots of my pals had switched to wash merchandise in most areas of their lives. They ate principally natural meals, used pure cleaners, and prevented dangerous merchandise… however they nonetheless used name-brand typical haircare and toothpaste as a result of the pure choices simply didn’t measure up.
I understood. I’d tried many pure merchandise that simply didn’t work as effectively. I’d additionally used many typical merchandise previously that labored extremely effectively however that contained poisonous components I didn’t need to placed on my pores and skin or my youngsters’ pores and skin.
I couldn’t cease there, although. From my expertise in creating DIY merchandise, I knew it was potential to create pure merchandise that labored simply in addition to typical. I grew to become decided to deal with this drawback!
Thus, Wellnesse was born… the primary line of fresh private care merchandise that work in addition to typical alternate options! These merchandise have been within the works for years, and our household is so glad to share them with yours!
What Goes ON Your Physique Goes IN Your Physique
You’ve probably heard that we soak up a whole lot of the non-public care merchandise we put in our mouth and on our pores and skin and hair. That is usually used as a cause to keep away from merchandise with dangerous components, and I completely agree with this.
With Wellnesse, I wished to show this concept on its head and take it one step additional. I got down to create merchandise that truly let great things in by means of the pores and skin. In fact, these merchandise can be secure and solely include clear components, however in addition they can be filled with helpful components that nourish the physique from the skin in.
Introducing Wellnesse!
I got down to create merchandise which are each extremely efficient and fully secure. After many, many rounds of formulation, I’m so excited to share these merchandise with you!
At Wellnesse, we do extra than simply keep away from the unhealthy stuff. We deal with creating merchandise that aren’t simply secure to place in your pores and skin, in your hair, or in your mouth, however truly profit and nourish your physique, too.
With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that work in addition to any typical various.
I used to be adamant that every one merchandise would meet these standards:
- All EWG-Secure Components: Wellnesse merchandise include solely components rated as secure (1 or 2) within the EWG Pores and skin Deep Database. All components are listed on the web site right here, so that you all the time know precisely what you might be placing on your loved ones. All merchandise are additionally EWG-VERIFIED™ as a third-party verification.
- Natural Components: Every time potential, all components are natural. What’s much more vital is that every one of our components are 100% pure and are available straight from nature.
- Secure for People and the Planet: We by no means compromise on this. We consider it’s not solely potential however important to create merchandise which are secure and helpful for each the surroundings and for folks.
- Extremely Efficient: All merchandise should work in addition to typical alternate options.
- Sustainable: Since our merchandise are solely offered on-line (for now), sustainability in packaging is a significant precedence, and we’re utilizing the most secure and most environmentally pleasant choices at present out there.
We Are the Gatekeepers for Our Households
You could know that a whole lot of components utilized in private care merchandise aren’t examined or accredited for security… nevertheless it’s most likely worse than you assume…
Understanding Components
It’s a standard false impression that skincare components have to be confirmed secure and efficient earlier than they’re allowed in the marketplace. However they don’t seem to be, by a protracted shot.
In truth, there are literally thousands of components accredited to be used in private care merchandise that haven’t been examined for security in any respect!
Even worse, the FDA doesn’t have the authority to ban skincare components that present sturdy proof of being harmful or lethal. Talcum powder is the right instance.
Merchandise that include talc (a.okay.a. talcum powder) embrace make-up and child powder. Talcum powder is regularly contaminated with cancer-causing asbestos, and up to date courtroom proceedings have discovered that one main firm knew this for many years. Thousands and thousands have already been paid in damages from lawsuits the place folks received most cancers or died due to this. The lawsuits simply preserve rolling in (thus far there are over 15,000 lawsuits!).
It’s apparent that the gadgets with this ingredient in them needs to be pulled from cabinets, proper? Nope. Child powder remains to be being offered in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight companies often don’t pull the plug on toxins in skincare.
For this reason it’s my private mission and a Wellnesse core worth to remain on prime of what’s in our merchandise.
Greenwashing
Many firms have caught on to the truth that customers need secure, pure merchandise for his or her households. Whereas that is driving constructive change, not every part is because it appears. For the reason that magnificence business is basically self-regulated, skincare firms can costume up labels with natural-looking colours and phrases like “vegan” and “all-natural” whereas nonetheless hiding a bunch of poisons within the components listing.
On the Flip Facet… Simply As a result of We Can’t Pronounce It …
I all the time learn the components listing on skincare merchandise, however I’ve realized that simply because I can’t pronounce it doesn’t imply an ingredient is essentially unhealthy. For instance, alpha-tocopherol could sound like a poisonous chemical, nevertheless it’s truly the antioxidant vitamin E. Shea butter is listed because the tongue tornado Butyrospermum parkii on skincare labels.
When unsure, do a little analysis!
Wellnesse: Radical Transparency
To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly consider that it’s potential and important to create merchandise which are secure for people and for the planet.
We consider {that a} well-run enterprise can have an amazing constructive influence on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each resolution we make and in each step of our course of, from provide chain to remaining product.
Highest High quality
We by no means compromise on high quality and select the most effective choices for folks and the planet. We supply the most effective components and packaging out there.
Human Secure
We love the households who use our merchandise and be sure that all the components we use are rated as secure by the Environmental Working Group so you possibly can relaxation straightforward realizing your loved ones is secure! On prime of that, we mix the newest in scientific analysis with the most effective nature has to supply so as to add helpful components that assist the physique in every product.
Planet Secure
We wholeheartedly consider that merchandise might be secure for folks and the surroundings… and take the planet into consideration in each ingredient we select and each resolution we make. We need to contribute to leaving a world our youngsters and grandchildren might be happy with, so we make selections that last more than we are going to.
Group- and Household-Centered
We try to assist households at each stage of our enterprise: the households of our crew members, the households of our prospects, and the households in our local people. Cultivating a robust group is without doubt one of the most vital issues we are able to do on this life, and we’re working towards this purpose in our firm tradition and our native communities.
We give time and a proportion of our earnings to our native communities and to organizations that assist households and the surroundings.
Integrity and Transparency
You by no means need to marvel concerning the security of our merchandise or what we put in them… as a result of we are going to inform you and present you the sourcing!
Suppose Exterior the Field
We consider that it isn’t solely potential however important to create merchandise and options the place the client wins, the group wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.
So what will we make at Wellnesse? Effectively, only for starters:
Wellnesse Whitening Toothpaste
Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “common toothpaste” with out glycerin or fluoride. It was vital to me to create a method that naturally helps the oral microbiome and mineral stability on the tooth with out these two components.
Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid points. We additionally selected to go away out glycerin, which many pure toothpastes embrace as a thickener. Analysis reveals glycerin can coat tooth and preserve them from benefiting from minerals in saliva in addition to the helpful components within the toothpaste.
As a substitute of fluoride, our method comprises inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to struggle micro organism that results in tooth decay.
We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and major element of tooth enamel) to strengthen tooth and stop cavities.
In fact, contemporary breath is paramount to an excellent tooth brushing, and for that, we included mint leaf extract and neem. Neem helps to forestall micro organism from sticking to tooth and turning into plaque. This protecting measure means fewer micro organism, which ends up in… more energizing breath!
And naturally, this toothpaste (in addition to all of our merchandise) is kid-safe and kid-approved!
Wellnesse Charcoal Toothpaste
Our Charcoal Toothpaste method makes use of most of the identical tried-and-true components present in our beloved remineralizing toothpaste however with a twist: charcoal! Formulated to strengthen, whiten, and detoxify, your smile is in for an improve.
Charcoal powder is that this method’s (not so secret) weapon. Not solely does it work to take away stains and whiten tooth, nevertheless it additionally detoxifies your mouth. Charcoal particles pull the toxins out of your mouth and bind to them, in order that they’re eradicated out of your physique as quickly as you spit.
To not pat ourselves on the again, however our Charcoal Toothpaste can also be fully glycerin-free and fluoride-free. We selected fully pure alternate options, like hydroxyapatite and calcium carbonate, to provide our method the strengthening enhance it wants.
It is suggested that you just solely brush with Charcoal Toothpaste 2-3 occasions per week. For greatest outcomes, alternate your charcoal classes with our remineralizing Whitening Toothpaste!
Kids’s Strawberry Toothpaste
Oral hygiene could be a battle with little ones, however our strawberry toothpaste is about to make brushing your baby’s favourite a part of the day! Kids are delighted by the pure fruity taste however are nonetheless protected against micro organism and cavities by our tried-and-true, household favourite method.
Our Whitening Toothpaste and Charcoal Toothpaste are secure for all ages, however the contemporary, minty taste might be overpowering for some younger ones. Kids can have extra delicate palates, so it’s no shock that many are usually not followers of mint. Our Kids’s Toothpaste has a pure strawberry taste so as to add a refined, fruity style little ones love!
Kids turn into particularly weak to tooth decay and cavities after they resist brushing, so we designed this toothpaste to enchantment to kids in all places with out compromising our ingredient integrity. Our youngsters’s method comprises all our favourite powerhouse components (like remineralizing hydroxyapatite and bacteria-fighting Aloe powder) and achieves wonderful taste with out synthetic flavors or sweeteners.
We take integrity and transparency significantly. We solely use the cleanest components in our formulation. Hydroxyapatite restores enamel and remineralizes your youngsters’ tooth whereas calcium carbonate removes plaque, particles, and floor stains. Aloe vera eliminates disease-causing micro organism, whitens tooth, and reduces staining.
However you don’t simply need to be a child to make use of this toothpaste! This toothpaste is efficient for all mouths, so test it out when you love fruit-flavored toothpaste.
Wellnesse Biodegradable Toothbrush
The Wellnesse Biodegradable Toothbrush is designed to be barely smaller on the head to succeed in the locations within the mouth that different brushes simply received’t match into. Pair it with our Whitening Toothpaste, and even these pesky again tooth will likely be remineralized and revitalized.
The bristles are agency sufficient to carry their form, however they aren’t so stiff that they harm your gums—comfy, efficient, and eco-friendly! If you find yourself prepared for a brand new toothbrush, merely take away the nylon bristles and toss these into the rubbish. The toothbrush itself might be recycled.
Kids’s Biodegradable Toothbrushes
Wellnesse Kids’s Biodegradable Toothbrushes are the identical glossy, sustainable design reimagined to suit little arms and tooth! Every pack comprises three kids’s toothbrushes in three enjoyable colours: pink, blue, and mint. Who mentioned brushing couldn’t be enjoyable?
This smaller, extra colourful mannequin was developed together with your little ones in thoughts. Our youngsters’s toothbrush has a barely smaller head to make cleansing these hard-to-reach spots a breeze and a wide range of eye-catching colours to make brushing top-of-the-line components of the day!
Our toothbrushes are constructed from biodegradable bamboo and recyclable nylon bristles for a waste-free cleansing expertise! The bristles are agency sufficient to offer a radical clear however mild sufficient to keep away from gum irritation, leaving you with vibrant, glad smiles all day lengthy.
Wellnesse Silk Floss
Our Wellnesse Silk Floss combines the mild energy of pure silk, the graceful glide of candelilla wax, and the antimicrobial and antiviral properties of pure peppermint oil to offer the last word oral care expertise utilizing solely three components.
At Wellnesse, we solely use components that go our very strict tips. We all know that what you utilize in your physique primarily goes IN your physique, and we would like each ingredient to be pure, pure, and non-toxic. That’s why our floss is made with solely three components: silk, pure peppermint oil, and candelilla wax.
Not like typical flosses that use wasteful plastic casing, our peppermint silk floss is packaged in a small cardboard field that’s 100% biodegradable and recyclable. Merely toss your used floss within the compost and the field within the recycling for a very waste-free expertise!
Wellnesse Copper Tongue Scraper
Our toothpaste takes care of your tooth, and our floss protects your gums, which leaves just one factor: your tongue! Our 100% Copper Tongue Scraper is the right approach to wrap up an entire oral well being routine.
Tongue scraping has been a well-liked observe in pure medication for hundreds of years. It naturally fights the micro organism that trigger cavities, gum irritation, and unhealthy breath, making it a easy however highly effective addition to your oral care routine.
We use 100% copper because it naturally possesses antimicrobial properties makes it far simpler than different generally used supplies, resembling chrome steel and rose gold. Copper additionally has a reasonably spectacular shelf life and might final for years.
New to tongue scraping? Merely stick out your tongue and place the rounded finish of the scraper as far again in your tongue as you comfortably can (don’t gag your self!). Apply mild strain, and drag the scraper down towards the tip of your tongue. Rinse the scraper as wanted, and repeat till full.
Wellnesse Pure Shampoo and Conditioner
We’ve got two sorts of (moist) shampoo and conditioner.
- Summer season Melon and Dandelion Shampoo and Conditioner for All Hair Varieties
- Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair
All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “common” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different components you wouldn’t need to placed on your loved ones.
As a substitute, they’ve:
- Keratin, quinoa, argan oil, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp so strands keep easy.
- Nutritional vitamins like panthenol, a provitamin of B, which replenishes and moisturizes locks.
- Herbs like lavender make hair silky, tender, and simple to handle and in addition encourage hair development and thick hair.
- One ingredient you could not have heard of but however will develop to like (pun supposed) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are recognized to assist regrowth and strengthen hair. Sulfur, a element of keratin (the important thing protein that makes up our hair), lengthens the “rising section.” It’s additionally been advised that nettle leaf can restore hair to its authentic colour.
Wellnesse Revitalizing Dry Shampoo
Ask me my favourite magnificence merchandise, and I’d inform you immediately—my dry shampoo!
Mothers, you realize what I’m speaking about… there are such a lot of days when a bathe simply doesn’t occur!
I got down to create a dry shampoo as pure as my DIY recipe I’d been making for years. As a substitute of aerosols with components like isobutane, propane, and chemically derived fragrances, we use oil-absorbing kaolin clay and volume-boosting tapioca in any easy-to-apply, sustainable bottle.
I additionally wished Wellnesse merchandise to not solely clear however nourish with pure “superfood” for hair and pores and skin. So we added hibiscus flower, recognized for its potential to advertise wholesome hair development. Lavender oil and cactus flower assist revitalize and stability hair and scalp pH.
We additionally developed a brilliant clear and user-friendly ingredient listing that guides you thru every ingredient, what it does, and the EWG security ranking.
Try all of the Wellnesse Dry Shampoo particulars and seize yours (for mild or darkish hair) right here.
Wellnesse Citrus Physique Bar
With its contemporary, citrus scent and silky easy lather, our Wellnesse Citrus Physique Bar is setting a brand new normal for clear skincare. Embrace the scent and feeling of a heat, tropical day from the privateness of your individual toilet. You’ll depart your tub or bathe feeling as when you simply left the spa with out the guilt of the spa worth.
Every of our components was hand-selected to provide a method that cleanses, moisturizes, and refreshes your pores and skin for a once-in-a-lifetime expertise each time you step into the bathe. It options shea butter, which moisturizes and smoothes, inexperienced tea leaf, which provides antioxidant and anti inflammatory properties, and orange oil, which supplies it an uplifting scent.
Lately, irresponsible palm oil harvesting has led to fast deforestation and displacement of wildlife. Sadly, the harvesting strategies for some palm oil alternate options have confirmed to be unethical as effectively. To resolve this drawback, Wellnesse joined RSPO, a not-for-profit group that aids companies in harvesting sustainable palm oil, permitting us to be aware of the planet whereas persevering with to give you the best high quality merchandise potential!
Wellnesse Moisturizing Hand Sanitizer
Our Moisturizing Hand Sanitizer eliminates viruses, micro organism, and fungus with out stripping your pores and skin of its pure safety.
Eucalyptus, tea tree, peppermint, and ethyl alcohol all sanitize whereas retaining your microbiome intact. Safely clear and moisturize your arms whereas bolstering your microbiome with highly effective components that are available a recyclable glass bottle.
This method fights large and little germs—99.9% of them, to be precise. Plus, our particular spray makes software simpler than ever to cowl extra floor space.
When making actually clear merchandise, we all know that what’s on the within and out of doors counts. That’s why our hand sanitizer is available in a glass bottle which you could simply reuse or recycle.
Sustainable Packaging
Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re continually working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in industrial services and that may also be recycled. Since we are able to’t use glass within the bathe or with a product as thick as toothpaste, this was probably the most eco-friendly choice out there.
And the cardboard packaging utilized in delivery is totally compostable, so you should use it in your individual compost bin or backyard!
Third-Get together Verification
As I mentioned, transparency is a vital core worth for us. To this finish, we’re:
- EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
- Licensed B-Corp designation, which verifies our dedication to our communities, the surroundings, and to creating the best high quality merchandise whereas supporting household and women-owned companies and producers.
- Leaping Bunny licensed for family and private care, verifying that every one merchandise are cruelty-free and untested on animals.
Attempt Wellnesse Merchandise!
Be part of me in utilizing these revolutionary merchandise with your individual household! You will get all of them right here. TIP: You lock in a reduction when you store a Wellnesse Necessities bundle or join Subscribe and Save!
I’m so grateful that you just’re a part of this group and hope that you just’ll be part of me in altering the non-public care business for the higher!
What’s Subsequent?
Preserve an eye fixed out for different merchandise coming quickly, together with Deodorant, Sunscreen, Bug Spray, Shampoo Bars, and way more!
What private care merchandise would you wish to see subsequent? Share under. I’d love to listen to your suggestions!
Sources:
- FDA.gov. Cosmetics Legal guidelines & Rules. Retrieved January 2020
- NYTimes.com. Johnson & Johnson Lawsuits Increase Fears Over Child Powder. October 4, 2019.
- Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its purposes in preventive, restorative and regenerative dentistry: a evaluation of literature. Ann Stomatol (Roma). 2014;5(3):108–114. Printed 2014 Nov 20.
- Alzohairy MA. Therapeutics Position of Azadirachta indica (Neem) and Their Energetic Constituents in Illnesses Prevention and Remedy. Evid Based mostly Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506